Industry Search Tips

Bizminer provides various search options to help you find the best industry for your research needs. You can search by industry keyword or NAICS code, or you can use the industry drilldown to select a broad sector and narrow down your search from there. We have provided the following tips and best practices for using the various search options. 

Keyword search tips 
  • Avoid prefixes or suffixes that limit your search.  
  • Ex: Cabinet produces more results than cabinets or kitchen cabinet.  
  • Type in common portions of words 
  • Ex: "Packag" brings up package, packaging, and packaged. 
  • Our search tool only finds industry segment names, so if your first attempts display no results, try common alternatives.
  • Ex: Only a few of our classifications use the term "internet", but several others use the term "online". 
  • If you input a very broad industry group descriptor (for example, construction) you won't see the dozens or hundreds of industry segments within that broad category (for example, electrical contractor). The drill down tools are the best way to work from a broad classification name. 
  • The industry keyword search is not designed to work with the names of specific firms.
  • You can input NAICS codes into the keyword search tool. The keyword search tool will not accept SIC codes, nor will it respond to SIC classification names. 
  • Spell accurately, whether you are inputting full words or portions of words. We have many listings for "coffee" (and "coff"), but none for "cofee". 
NAICS code search tips
  • Start by inputting a two or four digit NAICS (xxxx). The results will show the specific result along with all “offspring” lines of business we report on within that code. Offspring classifications will be indented to indicate the hierarchy. Browse these to find the best fit for your research.  
  • Data from all of these subgroups will be included (but not broken out separately) in “parent” classification. Be aware of the trade-off between broader "parent" classifications (more firms in the data pool) and less populated sub-segments (more industry specificity). 
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